Donald Trump's presidency proved to be a masterclass in branding. From his bombastic rhetoric to his carefully curated publicity, Trump overshadowed the traditional rules of political communication. His bid for office was a media-savvy spectacle that captivated the nation's attention and energized his supporters. Trump understood the power of symb

He's forged an empire on greed. He's ruthless as a salesman, always selling the next golden goose. Trump: The master dealmaker. He knows how to frame the narrative, making you believe into thinking you're getting a great deal. But is there more to his artful bargains than meets the eye? Some say he's a genius, others a fraud. One thing's for sure: